Building a Lead Generation System That Actually Enrolls Students
The enrollment market has fundamentally shifted. International permit caps down nearly 50%. Domestic enrollment down 14.6%. More ad spend won't fix a broken system — so we'll prove ours does. We'll run your first live enrollment session for free, and you only pay if we hit the target we agree on together.
Tell us about your enrollment funnel. We'll build and run your first live session at no cost — you only pay if we hit the target we agree on.
For years, higher education ran on a simple model: spend more, get more leads, let recruitment sort it out. That model is broken.
The pool of qualified prospects has shrunk. The cost to reach them has gone up. And most institutions are still optimizing for volume — generating leads their recruitment teams can't convert.
This session is about replacing that model with a system.
High volume, low intent. Recruitment teams are buried in contacts who were never qualified to begin with.
Leads fall into a gap between the form submission and the first admissions call. Warm prospects go cold.
57% of institutions can't measure true cost-per-enrollment. Budget decisions are made on incomplete data.
Today's enrollment candidate is a stealth shopper. Generic ad copy doesn't convert them — a system does.
How to restructure ad strategy to attract high-intent prospects and filter out those who were never going to enroll.
The exact funnel structure that bridges the gap between a lead form and a booked admissions call — automatically.
How to track the full journey from ad impression to enrolled student — so every budget decision is defensible.
A messaging methodology that speaks to different prospect motivations across the entire decision journey.
Automated sequences that recover the qualified prospects who said "let's talk" — then disappeared.
A full walkthrough of how On the Mic Training filled their enrollment pipeline using the Connected Enrollment System.
Simon built Binary & Co. in 2019 with one focus: making digital advertising actually convert, not just generate impressions. He and his team have managed over $35M in ad spend, developing a proprietary enrollment system that connects paid media directly to admissions outcomes.
Most agencies hand you leads and step back. Binary & Co. works inside your funnel — connecting ad platforms to your CRM, integrating with recruitment workflows, and measuring results against actual enrollment, not form fills.
Your free session covers the exact framework deployed with education clients — live, on your own funnel.
We'll plan, build, and run your first live enrollment session at no cost. We agree on a target upfront — if we don't hit it, the session costs you nothing. If we do, you'll know exactly what this system is worth before committing to anything more.
We plan, build, and run your first live enrollment session — fully done-for-you, with no setup fee.
We agree on an enrollment target together beforehand. If we don't hit it, you don't pay for the session.
Once we've proven the system works on your first session, we'll talk about running it as an ongoing program.
Limited availability. Target agreed upfront based on your enrollment goals.